Crowdfunding to guarantee our future
Published on May 18, 2020
We are launching a crowdfunding to guarantee our future. With our doors closed since March 8th and no prospect of reopening yet, the financial impact of the crisis weighs significantly. That’s why we have decided to ask help from our devoted audience.
“When we first started C12 in February 2018, we had no clue what was about to happen. Not in our wildest dream we had expected such a rollercoaster of energizing nights, outstanding DJ or live acts, new friendships, emerging connections and theater, dance or art performances, tattoo days, audiovisual nights, … Neither had we envisioned a worldwide health crisis that would keep our doors shut for months, leading us to unprecedented financial challenges. But we aren’t finished yet. We wish to keep offering our safe space and the convening power of culture and music to our eclectic audience. We wish to maintain the freedom we experience in and around C12, which we see as a shared good between you and us. That’s why we ask for your help.”
Together with a community of artists close to us, an extensive crowdfunding has been set up. The idea is simple: anyone who wishes to support the future of the project is able to fund and choose a reward in return. These rewards include a few memorabilia, a unique guestlist keychain, workshops or tailored experiences in the club.
We are proud to present our first ever collection of t-shirts, designed by conceptual photographer and Chanoir co-founder Antoine Grenez, based on unique pictures by our in-house photographer Jeremy Gérard. The work of Gérard is also presented in Eidôla I, a 96 pages photo book presenting his analog and hazy photographic style that has become C12’s visual trademark. A few of his most iconic pictures are also available as art prints in high quality A2 format. For these prints, C12 affiliated artists Pierre Debusschere and Clara Duflos have also shared creations to choose from. Last but not least a collection of poster prints from the club’s first months in 2018 are available to bring home as an everlasting souvenir to a favourite club night.
Funders who back up our future are not only rewarded through memorabilia. A surprising selection of experiences is also at hand. Ranging from a photoshoot in the unique decor of the club shot by professional photographers Antoine Grenez or Elodie Gerard, a once in a lifetime private preparty on the dance floor or a special dinner night next to the club’s soundsystem, hosted by Brussels restaurant St Kilda and focused on seasonal products and ingredients from short food supply chains.
For our most loyal soldiers, a limited keychain is available as an offering in return for their donation. This will grant them unlimited access to the club during the first month (silver keychain) or year (golden keychain) when reopening the club after the corona crisis.
Lastly creative funders are able to join a workshop of their choice, focusing on a job part of the electronic music ecosystem. In the experienced hands of a few C12 regulars, one gets to focus on music production, studio mixing or an afternoon DJ workshop.
The C12 crowdfunding campaign runs from Monday May 18th until Sunday June 28th.
We hope to collect 50.000 euro, to help us make up all losses the club encountered after having to close doors, cover their current fixed costs and avoid the risk of not surviving the crisis.
We wish to express eternal gratitude to the city of Brussels for their support and everyone who made this crowdfunding possible. We will never be able to thank you enough.